Samsung

(09, May, 2006 / SEC)
SAMSUNG UNVEILS THE WORLD'S SLIMMEST PHONE
Samsung's new X820 -Powerful Features and Quality at only 6.9mm

SEOUL, KOREA, - May 9, 2006 - Samsung unveiled the first in the upcoming series of Samsung's ultra slim line-ups. The Samsung X820, which will be displayed for the first time at the Sviaz ExpoComm 2006, boasts the world's thinnest profile of only 6.9 mm. Also on display will be Samsung's D900, the world's slimmest slider with the depth of only 13mm.

"Samsung will continue its stride in uniting people together. Ergonomically designed to become one with the user, Samsung's slim phones deliver the perfect harmony of comfort, simplicity, and sophistication," said Kitae Lee, president of Samsung's Telecommunication Network Business. "It is human nature for people to communicate with others. Samsung's ultra slim phones are dedicated in bringing people together. With its exceptional design and thinness, the X820 will become one with the user, one with others, and one with the world."





Samsung's growing portfolio of ultra-slim phones is part of the company's aggressive global strategy in the slim phone category, demonstrating Samsung's promptness to recognize and acts on consumer demands. Samsung truly delivers smaller and thinner mobile phones without compromising reliability or premium multimedia capabilities.

Samsung's first experience with slim mobiles with advanced features started in 2001 with the introduction of SPH-N2001, the company's first 9.8mm mobile phone. Samsung will continue to reveal slim mobiles in various form factors and features to the world.

Samsung X820 - World's Slimmest Phone
Samsung's groundbreaking X820 expresses Samsung's devotion to creating the slimmest product for the market today. Weighing only 66 grams with slender 6.9mm thinness, the lightweight X820 is today's modern method to stay connected. The X820 balances slim elegance with a functional keypad and finishes with a beautifully beveled cut for a natural grip. The fiberglass-infused plastic is used to increase extraordinary durability while keeping it lightweight. The X820 is the true complement to today's active consumers as it becomes one with the users in their wallets, shirt pockets, or a pair of jeans for mobility in style.

Underneath its protective outer shell, the X820's a wealth of features are compressed into the 6.9mm thinness using the Smart Surface Mounting Technology (SSMT). Capture those bright smiles and specials moments using the 2 megapixel camera or pull of a great presentation with the document viewer and TV-output function. Maximize the visual experience with the horizontal widescreen and navigate all of these features and more with a simple and user-friendly interface.

With a variety of color ways in the making, the X820 will first hit the Russian market next month, followed by other European markets.

Samsung D900 - World's Slimmest Slider
Samsung's SGH-D900 offers the latest in multimedia technology with premium slide-up design for business professionals. The 13mm slide-up is the thinnest slider ever designed. It also comes with a powerful 3.13 megapixel camera, starting the 3 megapixel camera phone trend for the European mobile market this year. The SGH-D900 also includes business features such as document viewer, TV-output function, and also supports Bluetooth stereo headset (A2DP) function to enhance users'multimedia experience.

The D900 also boasts large, vivid 262K color screens, ideal for watching streaming videos or viewing the phone's photo book. Also, an external microSDTM slot allows for additional storage.

Other products announced earlier this year that are for display at Sviaz Expo Comm include the credit-card sized SGH-P300 phone, which measures 8.9 mm and comes packed with a 1.3 megapixel camera, music player and advanced video recording capabilities. Samsung's SGH-Z150 is the world's thinnest 3G phone, and the SGH-D800 and SCH-Z540 are both slim, elegantly design multimedia phones.

World's Slimmest Phone: SGH-X820

Standard

GSM / GPRS (900 / 1800 / 1900MHz) + EDGE

Camera

2 Megapixel Camera

Display


1.9" 176x220 262K Color TFT

Features

Video Recording & Messaging (MPEG4 / H.263)
MP3 / AAC / ACC+ / AAC+ (e) / WMA
Digital Power Amp
Bluetooth / USB / PictBridge
Document Viewer / TV-output / Speakerphone / Off-line mode

Memory

80MB embedded

Size

113 x 50 x 6.9 mm

Weight

66g


* Specifications are subject to change without notice.

SGH-World's Slimmest Slider: SGH-D900

Standard

GSM / GPRS (850 / 900 / 1800 / 1900MHz) + EDGE

Camera

3.13 Megapixel Camera

Display


2.1" 240x320 262K Color TFT

Features

Video Recording & Messaging (MPEG4 / H.263)
MP3 / AAC / ACC+ / AAC+ (e)
Digital Power Amp
Bluetooth / USB / PictBridge
Document Viewer / TV-output

Memory

80MB embedded, External memory (microSD)

Size

103.5 x 51 x 13 mm

Weight

93g


* Specifications are subject to change without notice.

About Samsung
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.
For more information, please visit www.samsung.com

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