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Experience Ericsson's TV solutions at MIPTV featuring MILIA in Cannes
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Datum nieuwsfeit: 17-04-2007 |
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Ericsson
Experience Ericsson's TV solutions at MIPTV featuring MILIA in Cannes
Mobile TV is going from strength to strength, and more than 120
operators around the world have already launched commercial services.
Consumer interest in mobile TV is also growing, and content providers
are adapting content, program formats and interactivity specifically
for the mobile phone.
IPTV (Internet Protocol TV) is TV delivered via high-performance
broadband. The service will help reshape the TV experience for
consumers and deliver interactivity, multiple digital streams and
high-definition TV. IPTV is next-generation television, offering
services beyond what traditional terrestrial, satellite and cable
alternatives can deliver.
Ericsson helps develop these attractive, end-to-end TV solutions, and
will demonstrate them at MIPTV featuring MILIA, the global forum for
cross-media entertainment, in Cannes.
When: Tuesday, April 17, to Thursday, April 19, 2007
Where: Milia, Palais des Festivals, Level 3, Cannes
MEDIA BRIEFING OPPORTUNITIES
We are able to offer one-on-one briefings with Ericsson specialists on
the following topics:
* Different mobile TV services, including on-demand, podcasting, and
traditional and live TV programs. Interactive mobile TV. Mobile TV
business models.
* Interactive mobile TV advertising.
* 3G-based mobile TV. Commercial reality today. Evolution with
high-speed 3G/HSPA; mobile TV over MBMS broadcasting technology.
* IPTV - moving into the new television era, with video-on-demand
wherever users are, but also talk, chat, and the ability to send
text messages and take part in activities such as voting and
consumer polling.
* IMS will play a major role in future offerings. The vision of
converged "quadruple play" (combined telephony, internet, TV and
mobile) services may become a mass-market reality.
* Multimedia services over mobile networks; convergence.
* New environments, communities and social networking.
If you would like to arrange a briefing, please contact Jana Mancova
at press.relations@ericsson.com.
ERICSSON'S PRESENCE AT MILIA
Exhibition Area
At its exhibition area in Palais de Festival, Level 3, Ericsson will
demonstrate its capabilities in handling the complex TV business
environment, with interactivity and personalized services at the heart
of end users' interests.
For guided tours of the area, e-mail: press.relations@ericsson.com
Conference Program
Wednesday, April 18, 11am-11.45am, Socially Responsive Media on
Multiple Platforms
Case study and panel discussion around mobility and the endless
possibilities that new platforms can offer.
Speaker: Magnus Stjerna, Strategic Product Manager, Content & Media,
Ericsson
Wednesday, April 18, 3.35pm-4.45pm, Mobile Advertising Seminar: Is
Mobile The New Holy Grail for Advertising?
Case study and panel discussion around how mobile advertising
campaigns work.
Speaker: Kurt Sillén, Vice President, Ericsson Mobility World,
Ericsson
For more information about the conference, please refer to the
agenda here (pdf).
For more information about MIPTV featuring MILIA, please visit
www.miptv.com/.
Ericsson is shaping the future of Mobile and Broadband Internet
communications through its continuous technology leadership. Providing
innovative solutions in more than 140 countries, Ericsson is helping
to create the most powerful communication companies in the world.
Read more at www.ericsson.com
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Media Relations
Phone: +46 8 719 6992
E-mail: press.relations@ericsson.com
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