Eyeworks


Good start for new Eyeworks format The Italian Dream

13-03-2008

The Italian Dream, an original format created by Eyeworks International, knew a good start in the Netherlands on public broadcaster Nederland 1 (KRO) in prime time. The first broadcast last Sunday March 9 managed an audience of 1.350.000 viewers and a good market share of 17.4 % (6+). During the broadcast the number of viewers increased from 1.000.000 at the start to 1.500.000 viewers at the end.




With its first episode The Italian Dream equals the average share of other international formats aired on Ned1 in the same time slot, like Who Wants To Solve A Problem Like Maria and The Mole. Broadcasters in several territories already showed interest in the format, which also will be one of the Eyeworks highlights during MIPTV this April.





About The Italian Dream Back to top

Dreams do come true in The Italian Dream! At least for one out of the four couples competing for their own Bed & Breakfast business in the glorious Tuscan countryside. But there is more to beat than just their rivals. While the couples think that they will be judged by a jury consisting of a chef, a contractor and a teacher of the Italian language, in reality it's a secret council of locals who decide the winners. Which couple has got what it takes to win over the local village and create a lasting future for themselves? The Italian Dream combines life changing reality with competition and offers a revealing insight into clashing cultures.

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