AkzoNobel Specialty Plastics provide customization to Dell laptops
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Datum nieuwsfeit: 03-11-2009 |
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Akzo Nobel
AkzoNobel clicks with Dell over customization
November 3, 2009
AkzoNobel Specialty Plastics provide customization to Dell laptops
Worldwide computer giant Dell is using pioneering technology developed
by AkzoNobel to help turn laptop customization into an art form.
Visitors to Dell âs impressive online Design Studio can select
customized artwork which is applied using the innovative Pictaflex
technology supplied by AkzoNobelâs Specialty Plastics business.
More traditional methods of personalization involve using stickers,
transfers or supplying pre-designed computers which are manufactured
in huge batches. But Dell and AkzoNobel can offer an on-demand service
which allows laptops to be customized to order â with stunning
results.
âOther technologies are used within the industry, but none of them
allow for the ondemand production of one-off items, or lot size one as
itâs known,â explains Alex Maaghul, head of AkzoNobelâs Specialty
Plastics business. âThatâs one of the distinct advantages of the
Pictaflex technology which gives us a real competitive edge.â
The Pictaflex digital imaging transfer technology uses a process known
as diffusion. Application is carried out at Dell âs own facilities or
supplier factories using materials and equipment supplied by
AkzoNobel. The whole process only takes a matter of minutes, with the
added bonus of no topcoat being required.
âThe finish and quality we are achieving is amazing,â adds Ed Boyd,
Vice-President of Design at Dell âs Consumer Products business. âWeâve
added a high degree of personalization into each of our platforms so
that you can truly customize the products to suit your liking. Whether
that is color, software or content, all aspects of the product are
being considered. The strong collaboration we have with AkzoNobel has
enabled us to make great strides and build the on-demand customization
that we now offer.â
The first customized laptop Dell produced using the AkzoNobel
technology was an ultracool World of Warcraft special edition. But now
any laptop in any of Dell âs consumer groups can be personalized via
their Design Studio, which offered more than 100 unique pieces of
spectacular art in its first incarnation. The second generation
version offers considerably more, with renowned artists from all over
the world having created exclusive work for the dizzying gallery of
designs.
âArtists are discovering that this is a great way to get global
exposure, because obviously we sell products all over the world,â Boyd
continues. âSo they are regularly approaching us and the level of
creativity weâre seeing is overwhelming. Weâre realizing that the
possibilities are infinite, particularly when we unleash the talent
that we are now working with.â
Pictaflex is not just restricted to use on laptops, however. It can be
used to decorate and customize items as large as desktop computers,
while AkzoNobel is already supplying the technology to Logitech for
use on their mouse range. âThereâs a very big potential market for
us,â says Maaghul. âDemand for customization is growing at a
tremendous rate and there are many areas for us to explore.â
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