TCS launches new Editorial Collaboration Platform for media companies

Cross-Media Collaboration Solution Unveiled at National
Association of Broadcasters (NAB) Show

Mumbai: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS)
a leading IT services, consulting, and business solutions
organization, announced today that it has launched its new
Editorial Collaboration Platform (ECP). The ECP solution was
unveiled at the National Association of Broadcasters (NAB) Show
in Las Vegas from April 14-19th. Driven by real-life
requirements, the ECP provides an online system for editorial
planning of web-based publishing and radio and television
broadcasting. The system efficiently unifies data to remove
information silos and integrates Microsoft Outlook and other
databases to simplify editors? daily lives.

The rise of the mutli-screen media presents an array of new
opportunities for both broadcasters and publishers as they evolve
into Digital Enterprises,' said Kamal Bhadada, TCS Vice President
and Head of Media & Information Services. 'TCS Editorial
Collaboration Platform solution allows media companies to
transition from 'channel-centric' media production to trans-media
story-telling and enables the creation of editorial communities
that can virtually collaborate across multiple locations.'

The ECP solution was developed by TCS? Digital Media Group (DMG)
- a vast resource of skilled media professionals with extensive
domain experience to provide real life solutions. The TCS
solution works with Microsoft SharePoint, SharePoint Online and
windows Azure platforms.

Kamal added, 'TCS strategy of leveraging its Digital Media
expertise to develop solutions using commonly used technology
platforms such as Microsoft SharePoint, allows media customers to
deploy solutions that are highly tailored to the changing digital
media workflows, while providing media companies with benefits of
lower cost and state of the art IT platforms. Thus, in this
rapidly evolving marketplace, media operations can maximize their
collaborative potential by focusing on product innovation rather
than worrying about continuous investment into a cluster of
custom-made production tools.'

'We're excited about this new offering from TCS to ease media
organizations' transition to truly digital media companies,' said
Taras Bugir, managing director, Worldwide Media & Cable Industry,
Microsoft. 'This is a great example of how Microsoft helps
companies deliver new experiences and services to capitalize on
changing market demand.'

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