Tata Housing Development Company splashes colour with The Mumbai Wal..

Inspires artists in Mumbai to 'design their dream city'

Mumbai: In its endeavour to support a vibrant art and culture
scene to beautify the city, Tata Housing Development Company
(Tata Housing), India's fastest-growing real estate developer,
has taken the initiative to design the longest wall painting
activity in Mumbai - The Mumbai Wallbook. Tata Housing is
encouraging Mumbaikars to express their love for the city by
designing different facets of their dream city in colour at Tulsi
Pipe Road, on May 20, 2012.

Around 500 artists will be putting their imagination to good use
with the theme 'Design your dream city'. The activity will be
judged by eminent artists. Speaking about their association with
The Mumbai Wallbook, Rajeeb Dash, head, marketing, Tata Housing,
said, 'We are very happy to be associated with The Mumbai
Wallbook project and do our bit to design the beautification of
the city by promoting this event. This is an initiative to
redecorate the defaced city walls, with beautiful theme-based
paintings by professional painters. This provides Mumbaikars with
an opportunity to express themselves as well as project a
positive message to society through art and give everyone a
glimpse of what they desire their city should look like.'

The Mumbai Wallbook is an attempt by Tata Housing and Brand
Promotions India to bring professional, amateur and budding
artists on the same platform to showcase their skills and create
a record for the longest wall painting.

Artists can participate individually or in groups.

Event: Tata Housing presents The Mumbai Wallbook | Location:
Mahim and Dadar on Tulsi Pipe Road, Mumbai | Date: Sunday, May
20, 2012

To know more about the event and for registrations, please log on
to www.facebook.com/tatahousing or contact 08652675485,
08652674816.