Research and Markets: Poland Tourism Report 2012 | Business Wire
May 28, 2012 05:57 AM Eastern Daylight Time
Research and Markets: Poland Tourism Report 2012
DUBLIN--(BUSINESS WIRE)--Dublin - Research and Markets (www.researchandmarkets.com/research/sd3qn4/poland_tourism_rep
) has announced the addition of the "Poland Tourism Report 2012" report to their offering.
2011 Another Strong Year For Polish Tourism According to preliminary data from Poland's Institute of Tourism (Intur), there were 60.75mn foreign arrivals into Poland during 2011 - of which 13.35mn were tourist arrivals - reflecting increases of 4.1% and 6.8% year-on-year (y-o-y) respectively. Encouragingly, tourist arrivals were increasing at a faster rate than overall arrivals to the country, boding well for the sector's overall development.
Looking at source markets, Germany remained the most significant market for inbound Polish tourism in 2011, sending some 4.42mn tourists, a decrease of 2.1% y-o-y. The second most important source market for tourists is Ukraine (1.27mn tourists, down 6.3% y-o-y), followed by Lithuania (641,000, up 3.4%), Belarus (439,000, down 54.7%) and the UK (411,000, down 15.3%).
For 2012, BMI is very upbeat on the outlook for Poland's tourism industry, currently forecasting an 8% increase in tourist arrivals, to more than 14.4mn and a 12% increase in tourist expenditure, to US$12.84bn. We believe that the country will benefit this year from its co-hosting of the UEFA 2012 Football Championships with Ukraine, with four Polish cities hosting football games: Gdasnsk, Posdan, Warsaw and Wroclaw.
To further encourage tourists, the Polish government recently launched a website where foreign travellers coming to Poland for UEFA 2012 can book all flights, accommodation, domestic transportation and even buy their travel insurance online. Beyond the current year, we are currently targeting an increase in tourist arrivals of 16.7% between end- 2012 and the end of our newly extended forecast period in 2016, indicating that Poland should be welcoming some 16.85mn tourists by 2016. Tourist expenditure should also increase, by 32.5%, to US$17bn.
- LOT Polish Airlines
- Orbis Hotel Group
For more information visit www.researchandmarkets.com/research/sd3qn4/poland_tourism_rep
Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): 353-1-481-1716
Sector: Travel and Tourism